| Article 17 |
General standards
| 1. |
When a programme or series of programmes is sponsored in whole
or in part, it shall clearly be identified as such by appropriate
credits at the beginning and/or end of the programme. |
| 2. |
The content and scheduling of sponsored programmes may in
no circumstances be influenced by the sponsor in such a way
as to affect the responsibility and editorial independence of
the broadcaster in respect of programmes. |
| 3. |
Sponsored programmes shall not encourage the sale, purchase
or rental of the products or services of the sponsor or a third
party, in particular by making special promotional references
to those products or services in such programmes. |
|
| Article 18 |
Prohibited sponsorship
| 1. |
Programmes may not be sponsored by natural or legal persons
whose principal activity is the manufacture or sale of products,
or the provision of services, the advertising of which is prohibited
by virtue of Article 15. |
| 2. |
Sponsorship of news and current affairs programmes shall not
be allowed. |
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